AdWords Strategies For Improving Your CTR (Click Through Rate) with Google AdWords

The purpose of this article is to get you the knowledge you need to know to increase your CTR with Google AdWords. Why would you want to do that? Well there are many different reasons why but for now I want to just concentrate on two. The first reason that you want to increase your CTR is because you want to increase your sales. The more clicks you get, the better chance you have of getting the sale. The second reason is that the better the CTR you have the less you will pay per click. Your cost per click will go down due to a good history with your CTR. In other words the better your CTR the lower you pay per click.

AdWords Relevance

One of the best AdWords strategies you can implement immediately is to have your article be relevant. According to Google the better you are relating your AdWords Ad then better you are connecting with your buyer. Google is trying to improve the quality to it’s users, thus the more relevant your ad is to your landing page and product, the better quality experience Google’s users have. This is better for you because it helps to increase your CTR by having highly targeted traffic. It is also better for your buyer because the ad they click on will be highly relevant to the search keywords they have entered. This is better for Google as well because the more you make the more you spend to continue advertising with them. Additionally it improves the quality of the experience that the user has with Google.

Landing Page Quality

The quality of your landing page is also of high importance when using AdWords. Not only is this important for Google but this is also important for your buyer. Does your landing page have pictures? Is it too much of a sales page? Are the colors you are using appealing to your potential customer? These are all questions that you want to ask when making your landing page. Does your headline catch the eye of your prospect? If not you may want to consider changing it. Your headline is the first thing your buyer will see when going to your landing page. Why not make it count? Conversely some landing pages do not have a clear sales pitch. You must have a specific call to action. If you are not asking the buyer to buy then he or she will not. Lastly you want to proof read your landing page. If you have minor grammar or spelling errors then it can deter potential buyers as well.

Conclusion

In conclusion you want to increase your CTR for two main reasons. The first reason again is for increasing your sales and the second is for lowering your cost. Additionally the more relevant your ad is, the better experience Google’s users will have. In turn this is better for you and Google. In other words, this will ensure highly targeted traffic for you and highly relevant search quality for Google users. Moreover, your landing page is an important factor not to be overlooked. Your overall appearance, such as headlines and pictures will have a major effect on your buyer. You want to make sure that you have a sales pitch and a clear call to action. Most importantly don’t for get to proof read. Minor errors can cause a major loss in sales. The suggestions made in this article are important to include all AdWords campaigns and implementing them can help you to improve any marketing campaign in general as well as the use of any AdWords Strategy.

Adwords Profits 2

After hearing so much hype about this new ebook from various forums I regular, I decided to purchase it for the incredible cheap price of $47.

I really wasn’t expecting much from an ebook of only $47 that would probably tell me the same old recycled information about adwords that’s been out of date for already around two years. And while downloading it I already felt tricked out of my money once again by another ebook promising the impossible.

Although after reading it, attempting to salvage the $47 I thought I had lost I was amazed at the quality of his tactics and the way it was all consolidated into a concise 57 page ebook.

For more information check out : Adwords Profits 2

A few things I was completely floored by:

-Jacobo’s amazing way of laying out his true and tested methods to making money through adwords to veterans and newbie’s alike.

-The fact that I should never be paying for more than $0.05 for keywords. Before this I had always been told by the “gurus” to pay more for targeted keywords to get the best traffic possible.

-Google Adwords isn’t as complicated as it is made out to be. There is no need to be testing for hours on end the most efficient keywords.

-The easiest way imaginable to develop a complete opt-in list for future use.

-That google adwords shouldn’t be the main aspect of your business, it should only be used as a tool to get targeted traffic to your site to be able to sell your product. (Here is where my only complaint with the ebook lies, I only wish we could be told more about what products would be a good idea and what niches would be good places to start becoming established).

All in all I am ranking it in my top 5 ebook purchases. Its short concise manner and the good relavent information allows me to not drift off after the 10th page. I’ll be sure to check out any future techniques Jacobo comes up with for making money on Google Adwords.

Compared to dozens of other ebooks about google adwords I honestly felt like Jacobo was not just publishing Adword Profits 2 to put money into his own pocket, but to enlighten the thousands of us who for years have been trying to make money through Adwords and have failed because we were handed the same recycled information over and over again.

To read all about it visit:

Adwords Profits 2