by vineet saxena


Computers and the Internet have changed dramatically during the past decade. Currently, there are over 30 billion Web sites online. Long gone are the days of floppy disks, 2-bit graphic computer games and dial-up Internet connections. These seemingly ancient computer and online features have been replaced by interactive first person shooter games that can be played with residents on another continent, lightning-fast Internet connections and millions of niche blogs.

Creating a Web site does not mean that millions of readers will suddenly flock to what you’ve written, no matter how interesting your content is. Google, one of the Internet’s most popular search engines, is commonly used to look for information, products and blogs. Having a substantial presence on the Internet can do wonders for your business or blog. To attract viewers to your site, you should hire an Internet marketing company to effectively market your site. An Internet marketing business can help increase your rankings, site views and will ultimately help increase your business. However, finding the right Internet marketing consultant in Pittsburgh can be a challenge.

SEO companies use a combination of effective Internet marketing copywriting and link building to increase a site or blog’s traffic. Unfortunately, for more details visit to www.sell-using-the-web.com many Internet marketing businesses use dishonest SEO techniques or black-hat methods that may eventually harm your site’s rankings and viewership. The following advice can help you find the most effective Internet marketing company in Pittsburgh.

• Be on the lookout for false promises. If an Internet marketing firm promises to get your site landed on the first page of a Google search, they aren’t telling the truth. Google, along with most search engines, utilize many different methods for first page rankings. These techniques are usually based on formulas that change on a regular basis. While it is entirely possible that your site may land on Google’s front page, there is no way to guarantee this.

• Watch out for black hat Internet marketing. There are two types of SEO – black hat and white hat. Black hat methods use dishonest practices, like stuffing keywords into text, hiding keywords on a page or spamming sites to increase page views. White hat SEO uses honest Internet marketing techniques, for more details visit to www.mrx-interview.com like social bookmarking, blog commenting and linking to other high-ranking pages to increase traffic. Pittsburgh Internet marketing firms that use these techniques will probably end up doing more harm than good. Your site may be flagged and eventually removed from a search engine’s results.

• Examine the price. If a price sounds too good to be true, it probably is. Watch out for Pittsburgh Internet marketing companies that offer their services at prices that are too low. They may be using black hat Internet marketing techniques that may increase your traffic initially, bAn t will ultimately harm your site.

• Watch your site’s content. An effective Internet marketing consultant should use content that is both interesting and search engine friendly. Your site’s content should flow naturally and be appealing to readers.

Successfully optimizing your Web site can be challenging. Finding the right Internet marketing company in Pittsburgh can help increase your site’s traffic and will eventually help your

from Jeff Casmer

Search engines are not infallible. We have all, at some point in our searching lives, found a link on the web that seemed interesting or helpful but when clicked were disappointed to find that the destination page was rubbish. Not only is it frustrating but a complete waste of time.

To receive a good ranking, some web page designers use spamdexing or as we like to call it black hat seo. Spamdexing or black hat seo techniques are the use of various methods to deliberately manipulate HTML pages to artificially increase their positioning on the search engines results page.

Everyone has been a victim of spamdexing or black hat seo. From the student who is doing research for their Shakespearean essay, to the small business owner trying to produce content for their niche related site, even the minds behind the search engines are annoyed to say the least.

Spamdexing takes advantage of search engines by completely ignoring respectable forms of search engine optimization. Spamdexers use a variety of techniques to make sure their websites are displayed in the fertile first two pages of search results; in many cases the pages are irrelevant and even incomprehensible. Spamdexing includes the following techniques.

Keyword Stuffing:

This involves the practice of overusing a word to increase the keyword frequency on a page. Most modern search engines now have the ability to analyze whether the frequency is above normal level.

Hidden or Invisible Links:

When a webmaster creates multiple sites on the same or similar topic and links them all together through invisible links. The multiple sites may or may not have unique content, in most cases they do not.

Hidden Text:

Putting text (usually keywords) where visitors will not see them to increase a pages keyword relevancy. This is commonly done by making some text the same as the background color of the page ie. White words on a white background.

Meta tag Stuffing:

Repeating keywords in the Meta tags more than once and/or using keywords that are unrelated to the sites content.

Link Spamming:

Google considers page rank through link analysis, the more web pages that link to your website the higher the ranking. Some webmasters may create multiple websites at different domain names that all link to one another. This is the worst form of back hat seo techniques.

Cloaking:

This technique involves showing visitors and search engines different versions of a page.

Each of the above methods is a form of spamdexing or black hat seo, and will get webmasters who put them to use banned from the search engine. Google has taken an active role to combat against spamdexing. From January 25, 2005 it went after websites that specialized in Google bombing.

from Naman Jain

The white hat SEOs are known to be the ever innocent good guys, whereas the black hat SEOs are the bad guys in the eyes of the search engines. On an ideal situation the good guys are suppose to win over the bad ones, but this is something which is restricted to the blue screen of your televisions and not your computers.

As a matter of fact, it is no more the competition of the whites winning over the blacks. Instead it is the immergence of new area, where a few black hat techniques too are considered to be ethical. For example the usage of keywords, according to the ethical white hat norms, the keywords should not be used too many times in the websites, but there is no official limitation to the usage of the keywords. No search engine has specified the exact number of keywords that can be safely used in a website to ensure a secure search engine marketing technique.

What we are trying to summarize here is that no search engine marketing service is completely ethical or completely unethical in its true existence. It is just how you are performing it and how the search engines are analyzing it, that they are either praised by them or banned. If your search engine marketing techniques annoys the search engines, they might just abolish your search engine ranking completely and vice versa.

Instead of out rightly, following the good or the bad only, it is suggested that you keep experimenting with all the various web promotional techniques available online and assess for your self to find out how the search engines are reacting to your search engine marketing measures. Instead of being listed either as a white hat SEO or a black hat SEO it is better to be termed a good SEO. What do you say?