In September of 2008, Adwords changed the Quality Score calculation to include the Landing Page Quality.  That means Adwords now considers the relevance of the Landing Page to the keyword when determining Quality Score of your ad.  Fortunately, it’s easy to build a better Landing Page.  Just follow these steps to improve your Quality Score.

1) Consider your Domain Name

The domain name of your website is important.  You want the domain name to be the keyword or to be in the general market for the keyword.  You can’t have a domain name for every single keyword, but try to get your main keywords in the domain name.  If you main keywords are in your domain, odds are your other keywords are related to it. 

Google Adwords considers the domain when assigning the quality score. Use hyphens in your domain name to separate individual words.  This will assist Google in evaluating your domain name.  For example, a good domain name for a website about Adwords Marketing would be adwords-marketing-tool.com.  The domain name contains the keywords adwords and marketing and they are hyphenated to make them readily apparent.

There is some debate to using hyphens in your domain name.  On one hand the hyphens make it easy for Adwords and Search Engines to distinguish the individual keywords.  On the other hand, human visitors tend to forget the hyphens and manually type Urls without them.  The solution is simple.  You should purchase both domains, with and without hyphens.  You should use the hyphenated domain in all your marketing materials.  But, you also have the domain without hyphens should a visitor type your domain without them.

Domain names are only a few dollars for an entire year.  There is no reason why you could not have both domains.  In addition, you should have unique domains for every market you are selling to.  Domain registration fees are very small when compared to your overall advertising budget.

2) The filename of the Landing Page

You can name your Landing Page file anything you want.  Why not make it the keywords the page is tailored for?  For example, if the keyword is “adwords marketing”, name your landing page file adwords-marketing.php.  This accomplishes two things.

First, Adwords will recognize the keywords in the destination url.  It’s another opportunity to get you keyword in the Adwords ad.  Every time you do, Adwords will boost the Quality Score.

Second, human visitors will also recognize keywords in the landing page url.  It will help convince them that your landing is the page they are a looking for.

3) The title of the page should be the keyword

Each page has a title.  You can make your landing page title be the keyword. 

4) Use the keyword in the meta tags

Put meta tags on your landing page.  Make sure the keyword meta tags contains your keyword.  Plus, make sure the description tag also contains the keyword.

5) Add a heading tag with the keyword.

Google recognizes the heading “h1″ tags on your landing page.  Put these tags on your landing page, wrapped around your keyword.

6) Use the keyword in the content

Place the keyword in the content of the page.  You don’t want to over do it, but where applicable use your keywords in the content.

The following is an example of an HTML page targeted to the keywords “Adwords Marketing”.

I would like to find a Marketing company that can handle the marketing of my Internet store. I know they have to be out there.
Anyone have any names or websites that I can check?

AdWords Strategies For Improving Your CTR (Click Through Rate) with Google AdWords

The purpose of this article is to get you the knowledge you need to know to increase your CTR with Google AdWords. Why would you want to do that? Well there are many different reasons why but for now I want to just concentrate on two. The first reason that you want to increase your CTR is because you want to increase your sales. The more clicks you get, the better chance you have of getting the sale. The second reason is that the better the CTR you have the less you will pay per click. Your cost per click will go down due to a good history with your CTR. In other words the better your CTR the lower you pay per click.

AdWords Relevance

One of the best AdWords strategies you can implement immediately is to have your article be relevant. According to Google the better you are relating your AdWords Ad then better you are connecting with your buyer. Google is trying to improve the quality to it’s users, thus the more relevant your ad is to your landing page and product, the better quality experience Google’s users have. This is better for you because it helps to increase your CTR by having highly targeted traffic. It is also better for your buyer because the ad they click on will be highly relevant to the search keywords they have entered. This is better for Google as well because the more you make the more you spend to continue advertising with them. Additionally it improves the quality of the experience that the user has with Google.

Landing Page Quality

The quality of your landing page is also of high importance when using AdWords. Not only is this important for Google but this is also important for your buyer. Does your landing page have pictures? Is it too much of a sales page? Are the colors you are using appealing to your potential customer? These are all questions that you want to ask when making your landing page. Does your headline catch the eye of your prospect? If not you may want to consider changing it. Your headline is the first thing your buyer will see when going to your landing page. Why not make it count? Conversely some landing pages do not have a clear sales pitch. You must have a specific call to action. If you are not asking the buyer to buy then he or she will not. Lastly you want to proof read your landing page. If you have minor grammar or spelling errors then it can deter potential buyers as well.

Conclusion

In conclusion you want to increase your CTR for two main reasons. The first reason again is for increasing your sales and the second is for lowering your cost. Additionally the more relevant your ad is, the better experience Google’s users will have. In turn this is better for you and Google. In other words, this will ensure highly targeted traffic for you and highly relevant search quality for Google users. Moreover, your landing page is an important factor not to be overlooked. Your overall appearance, such as headlines and pictures will have a major effect on your buyer. You want to make sure that you have a sales pitch and a clear call to action. Most importantly don’t for get to proof read. Minor errors can cause a major loss in sales. The suggestions made in this article are important to include all AdWords campaigns and implementing them can help you to improve any marketing campaign in general as well as the use of any AdWords Strategy.